Do you struggle with:
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No clear go-to-market strategy
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Stagnant or declining sales
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Limited visibility in your sales team activity
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Struggling with consistent sales process
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Unpredictable sales pipeline and forecasting
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Difficulty finding or retaining great salespeople
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No sales win/loss analysis process
Our Mission
To empower your business to reach its full potential and transform sales into a predictable growth engine by:
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Leveraging an experienced, C-suite leader without the cost of a full-time executive
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Deploying methodical processes and tools from the MWC and PGP proprietary playbooks
Services
Build Sales Infrastructure
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Identify your competitive differentiators
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Build and validate your unique sales propositions (“Elevator Pitch”)
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Optimize your sales coverage model
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Document your ideal sales process
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Customize or install your CRM tool
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Define sales goals, quotas, and KPIs
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Design your compensation plan to maximize growth & cost of sales
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Assess & train your sales top talent
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Hire your necessary sales resources
Interim Sales Leadership
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Lead monthly sales meetings
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Conduct one-on-ones with sales reps
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Coach & mentor sales reps
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Manage teams toward goals & quotas
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Review annual performance & submit development plans
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Forecast monthly & quarterly sales
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Hunt for new customers
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Engage with customers
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Coach and negotiate deals
Business Strategy
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Clarify short- and long-term vision
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Determine where & how to compete
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Develop quarterly KPIs to drive accountability
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Identify key business impacting processes
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Surface barriers to achieving vision
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Develop org chart with roles and skills to support execution
Dirk Strubbe
Director, Formlabs
One of Guillaume's standout qualities is his capacity to balance strategic priorities with the day-to-day needs of the team. He is highly skilled at identifying opportunities for improvement and driving results, all while fostering a collaborative and inclusive work environment. His decision-making is data-driven, thoughtful, and always aligned with the broader goals of the organization. We grew our business by 36% percent in 1 year!
Jean-Michel Malbrancq
President, GE Healthcare
In a tough and competitive market, Guillaume was tasked with leading our $200M+ sales efforts and successfully got us back to double-digit growth. He demonstrated strong leadership by building a high-performing team, and implementing strategic initiatives that improved our win rate, price realization and operational efficiency. His ability to grow market share and drive business performance make him a valuable asset to any organization.
Antoine Jomier
CEO, Incepto
Guillaume skillfully crafted a go-to-market plan, leveraged new distribution channels, implemented sales processes, and developed a regional marketing strategy. His efforts have led to immediate and positive sales traction, demonstrating his ability to turn a plan into reality.
About our founder
Guillaume Bailliard
Guillaume is a seasoned executive with over 25 years of experience in global sales and business leadership, spanning from startup to Fortune 500 companies.
He has a strong track record assessing customer and market needs, driving sales, building high-performing teams, and executing high-impact initiatives.
A dedicated lifelong learner, Guillaume earned his engineering degree from Georgia Tech and his MBA from Emory University. He is fluent in English, French and Spanish.
Based in metro Atlanta, Guillaume enjoys a balanced lifestyle with his wife and two daughters. His hobbies include golf, tennis, sailing, kiteboarding, and playing guitar.
Partner with us and let's
Propel your Growth, together!
